Recruiting New Affiliates – Tips, Tactics and Tools

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough.

A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming and requires a fair share of creativity, especially if you are looking to find new affiliates outside of the established affiliate network circles. Let me share some recruiting tactics we currently use that have proved to be quite successful.

Searching Alexa

Website traffic volume is a good indicator of potential earnings, and you will want to use this to prioritize your recruiting efforts. Alexa indexes millions of websites, conveniently listed by category, which you can browse and cherry-pick the best. Look as well for the services and tools related to your particular type of business, but not direct competitors (complementary products). Additionally, you may want to use Compete.com to evaluate monthly unique visitors to potential partners’ websites and use in your prioritization efforts.

Monitoring Google Alerts

Whereas Alexa is a great tool for finding high-traffic partners, Google Alerts can be used to find potential affiliates among bloggers who write on topics relevant to your business. Just add relevant keywords here http://www.google.com/alerts, choose frequency and result type, and enjoy latest web updates delivered right to your inbox or RSS reader. Such blogs are often an untapped resource and they can be quite popular among people interested in your product or service. Additionally, they typically do not feature as many affiliate ads or might not be familiar with affiliate marketing at all. Alerts are also great for finding competitor’s affiliates.

Digging through the SERPs

Although it can be a particularly time-consuming process, trying various keywords related to your business in a web search browser and digging through the SERPs (Search Engine Results Pages) can help you identify websites not yet in the affiliate game. When you find websites that would be a perfect home for your ads or links, create custom pitch e-mails with a brief explanation of the concept of affiliate marketing and your interest in partnering with this website.

As affiliate marketing becomes more and more popular, affiliate managers must step up their game. No longer can we wait for affiliates to come to us. Use these techniques to find potential affiliates and recruit them. Particularly attractive are website owners who are not yet familiar with affiliate marketing and performance-based payouts (which doesn’t mean that they oppose the idea). Take the time to educate them about the benefits and strategies of affiliate marketing. Introducing website owners to the affiliate space might be more rewarding than fighting your competition for existing affiliates. Also, by adding them to your recruiting efforts, you will maximize your outreach and create successful, lasting partnerships.

Advertisements

36 thoughts on “Recruiting New Affiliates – Tips, Tactics and Tools

  1. I don’t leave many remarks, however i did some searching and wound up here Recruiting New Affiliates – Tips, Tactics and Tools | jjroadtosuccess. And I do have a couple of questions for you if it’s allright.
    Is it only me or does it look like a few of these comments appear like left by brain dead folks?

    😛 And, if you are posting at other online
    social sites, I’d like to keep up with anything new you have to post. Could you list of the complete urls of all your communal pages like your twitter feed, Facebook page or linkedin profile?

    • Thank you for your comment, and I truly hope what I put here helps people learn some of the secrets out there to make their businesses better. Feel free to add info if you have found things I might have forgot.
      Have a blessed day
      Justin and Janet

    • It is and I prefer to get most of my news content on the internet as well. When you get time it’s always good to watch the five-o-clock news to see what the big areas that people want to know about are for that day.

  2. Heya! I understand this is sort of off-topic however I needed
    to ask. Does managing a well-established website such as yours take a massive
    amount work? I am completely new to blogging but I do write in my
    diary every day. I’d like to start a blog so I can share my personal experience and views online. Please let me know if you have any kind of suggestions or tips for new aspiring bloggers. Appreciate it!

  3. Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback?
    If so how do you prevent it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane so any help is very much appreciated.

  4. My brother recommended I might like this web site.
    He was entirely right. This post actually made my day.
    You cann’t imagine simply how much time I had spent for this information! Thanks!

  5. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I think that you could do with a few pics to drive the
    message home a little bit, but other than that,
    this is wonderful blog. A great read. I will definitely
    be back.

  6. Pingback: Auto trackback poster

    • Very ture, but there are a few techniques you can use to be more affective, I will get into thoughs in future posts. Thank you for your comment.
      Justin and Janet

  7. Can I just say what a comfort to find somebody who actually
    knows what they’re talking about on the web. You actually understand how to bring an issue to light and make it important. More people must look at this and understand this side of the story. It’s surprising you aren’t more popular since you surely have the gift.

  8. If some one wishes expert view concerning blogging and site-building afterward i advise him/her to pay a
    visit this blog, Keep up the fastidious work.

  9. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I’m quite sure I’ll learn a lot of new stuff right
    here! Good luck for the next!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s