English: Does Your Website Need a Web Content Management System? This fun flowchart can help you decide which features you’ll need for your website, and whether or not you’ll need a content management system such as Joomla, Drupal or WordPress (Photo credit: Wikipedia)
Creating new website for your online business is a time-consuming task, but there are tools to help you automate the process so that you can set them up quickly. This frees you up to focus on more important things, like your marketing strategy, building relationships through social media, and creating content your readers will enjoy.
Content Management Systems
Content management systems (CMS) allow you to set up websites without creating them from scratch. You don’t need any knowledge of HTML. When you use a CMS, you simply plug in your content and you can create sites almost instantly. They give you templates and wizards to make it quick and easy.
For example, for your site design, many systems have a multitude of templates to choose from. There are also template directories that offer ready-made website designs either for free or at a premium. You can use a template permanently or as a basic foundation to which you add your own design later.
Plugins are small programs that automate various website tasks. Plugins help you do things like remove spam comments, manage blog comments, automatically tag posts, add social media and social bookmarking options, and so on. For the sites you create, you can have a set of chosen plugins that you automatically add to each.
However, plugins should be chosen carefully. Too many unnecessary plugins can slow down a site and may not “play well” with other plugins. They also must be maintained over time when updates are released, so this is something else to keep in mind, especially when you update your WordPress software. Not all plugins work with all versions.
Why You Shouldn’t Automate Content Creation
Content is one area of your business that can’t be automated. There are several reasons why this is so. First, duplicate content (content that was published somewhere else before, such as on a directory), won’t help your site’s SEO. If it has been published elsewhere, the search engines have already indexed it. They most likely won’t index it again on your site.
One shortcut site owners use for content is article spinning. This means taking an already published article and rearranging its wording so that it’s ‘unique.’ This is done through software programs called “spinners”. The problem with this method is that it often produces articles with awkward wordings that are obviously fake. The search engines look down on this practice and your readers can tell the difference between real and “spun” content.
Another shortcut method for creating content is called curation. This is where you pull together content from various sources and present it to your readers, adding your own opinion, ideas or information. Adding to the curated content is important because it tailors the unique combination to your audience and adds value to it.
There are software programs that find relevant content for you based on keywords and other indications given by you. However, you can’t run these programs on autopilot. You need to act as editor and review all of the content the program gives you. Make sure that it’s relevant to your readers and you can add value to it.
Building Sites from Scratch
When it comes to website creation, automation provides an easy shortcut that allows you to get sites up and running fast. But it’s good to learn site creation on your own when time allows. Learning how to create a site from scratch helps you build sites exactly how you want them. You can customize your site to meet your specific goals.
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