Intro to CPA Networks
You may have heard that CPA marketing can be really lucrative, but do you understand what this type of marketing is all about?
CPA is about generating leads not sales and the initials stand for Cost Per Acquisition or Cost Per Action.
The more traditional method of affiliate marketing is a Cost Per Sale arrangement. As an affiliate you get paid once a person has purchased a product, you receive a commission on each sale.
With CPA marketing you get paid once the person has taken some form of action. This could be filling out an online form or signing up to a free trial, filling out a survey or even just signing up to a free dating site.
CPA marketing is becoming extremely popular and many new marketers think this is the road to making a fortune quickly. The biggest issue that people run into is in getting accepted into a CPA program in the first place.
There are some easy steps which you can take that will help your chances of being accepted increase substantially.
Step One: Finding a CPA Network
When choosing a CPA network you should only start out by using one or two of the larger networks. They will have more than enough offers for you to choose from. Plus by staying with fewer networks it will be easier to develop a relationship with your account manager.
To find CPA networks you can search for online CPA Directories. Below are a few networks to help get you started.
Step Two: Fill out the Application Form
Visit your chosen network site and start going through the application process.
The majority of application forms are very similar and basically this is what you will need.
Personal Information: including Name, address, and email.
Tax ID Number: This may vary depending upon where you live. You may need to give them your social insurance number and a business EIN number and/or your Tax ID. If you are in a different country then enter zeros in this section and add your country of residence.
Website: Include the address of the website you intend to use. If you don’t have one then explain that you will be setting one up as soon as you are approved. Add a note here that you are happy to discuss your plans via a phone interview.
Experience: Include any relevant internet marketing experience.
Plan of Action: Explain how you will be promoting the CPA offers, will you be using PPC, SEO, email or video marketing or if you have other methods of driving traffic to a site.
Step Three: Call the CPA Network
Next and this is so important is to call the network! If you take the time to make one quick phone call you are almost guaranteed to be accepted into the CPA program. If you don’t have a website you can address this during the phone call. I suggest telling them that you want to make the site specific to their offer and this is why you haven’t set it up yet.
Plus by calling the CPA Network you are showing the account manager that you have initiative and are serious about promoting their offers!
Step Four: Be Prepared for the Network to Call You
Many CPA Networks will set up a time for a phone interview with you. This is nothing to be worried about and most phone interviews only last a few minutes.
Some of the questions you can expect to be asked include:
1. How long have you been promoting CPA offers?
2. What methods do you plan on using for promoting our offers?
3. Do you belong to other CPA networks and if so which ones?
4. How much traffic do you expect to generate?
5. How did you hear about our network?
6. What types of offers are you interested in promoting?
Step Five: Once Accepted
Once you have been accepted into the CPA network it is time to take action. Browse through their offers and see which ones you would like to promote. CPA is all about taking action, by taking immediate action you are showing the Network that you are totally serious about promoting them.
Even if you are not totally sure about how to drive enough traffic to the offers, take the time to learn all you can about traffic generation.
During this process be prepared to fail more than you succeed at first. Use these failures as a method to motivate you to go further. Each failure will bring you one step closer to success. As with any other business model CPA marketing takes time to learn and implement. Once you have learnt how to use this business model you will be on your way to earning a substantial income online.
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