This Facebook Marketing Infographic shares five of the most important tips you should keep in mind if you want to get awesome results with your Facebook status updates.
How to Get More Facebook Likes, Shares, and Comments.
Feel free to share this graphic on your blog or on Facebook just link back to the original post!
Want more tips on this topic? Check out the rest of this post below for surefire secrets of Facebook Engagement Success.
Quotes are one of the best ways to get people to like and retweet your posts on Facebook and your tweets on Twitter.
A surefire recipe for Facebook engagement is to combine a great quote with a cool image.
For example the Facebook page Positive Inspirational Quotes has over 200,000 fans and over 100,000 people talking about their page even though they have spent nothing on advertising and all.
The reason for their Facebook engagement success is simply because they post images with quotes on a regular basis.
The best part about this success story is that is can easily be duplicated by either re-using the images from this page or by taking a few minutes to create cool quote images of your own.
If you design your own quote images make sure to include a link to your website and / or fan page in the design so that you can enjoy free traffic to your website or page as your images are shared virally.
Use Facebook’s Questions Tool
This tool is powerful because most people don’t use it so if you do use it but when someone does most people engage with it.
If you need feedback about the direction to take your brand this is the most robust engagement feature you can use.
Use (don’t abuse) the Tagging Feature
Tagging others in your posts causes your post to be shared on the wall of the person you tagged as well.
If you tag a friend they will probably leave the post on their wall, since they are your friend, and since it’s on their wall not only will they probably engage with the content it may also cause other people to click through to your status via the tagged post as well.
Install Like buttons into your content
Like buttons lead to more traffic, and more traffic leads to more engagement, so make sure to use them.
Enable Facebook Commenting on Your Blog
Since most internet users have Facebook these days enabling Facebook commenting on your blog is a way to make it easy for most people to comment on your content.
I use the commenting systems Livefyre or Disqus on most of my blogs and on this blog I pair it with the WordPress plugin SEO Facebook Comments.
Share Your Posts to Relevant Groups
Do a Facebook search for groups related to your niche and request to join any groups with a good sized member base.
Then after you publish content related to these groups get the viral ball rolling by sharing your own content to the related groups you are a member of.
Even though you are the one who is sharing your content doing this will increase the “like” count of the Facebook like button if you have it installed within the page you are sharing.
Ask Your Fans for Feedback
Asking your fans for feedback can be a great way to guide your content so that you get more engagement in the future. Questions work great for getting fans to engage.
If you ask your audience what they want, then you deliver that, then they are going to be more likely to engage with that content when you post it.
Feature a Live Personality
Feature an expert in your niche for a limited time as a live event.
By having a live person answering questions about your niche is a great way to build relationships with your fans and humanize your brand.
When you host this person as a live event this spurs people to like and comment on the thread since it is a limited time opportunity for them to engage and ask a question.
Offer Exclusive Content and Contests to Fans
One way to do this is to have a “Fan of the month” contest where you reward the most engaged user in your page with a prize.
Other takes on this strategy are a “Fan of the week” or a “Photo of the week.”
If you reward engagement then people will engage more so that they can win.
Give Fans a Simple Call to Action
I have seen many people say that they wish there was a “dislike” button.
One way to engage these people and others is to ask them to “like or dislike” a question you ask.
Time Your Facebook Posts Tactfully
I was going to work some stats about timing into the infographic I designed above but an infographic about Facebook timing has already been created by the fine folks over at KissMetrics.
It’s important to keep in mind that the best time to post will differ for everyone, depending on the people you have in your network and the times that they are on Facebook.
Check it out:
According to the infographic above the best posting frequency is 0.5 times a day, or every other day, and I respectfully disagree with this.
I think that a page which posts every day, or even several times a day, will be more effective than one that posts every other day so long as the content is interesting and engaging.
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